Burger King’s entire menu is getting rid of artificial preservatives, flavouring, and colors. But it's so good people might not believe it's real!
So, what better way to prove our menu is now 100% real than to make our food items take actual DNA tests. Results transparently displayed on a website for everyone to see. YouTube pre-roll commercials that would run as a mini-series and social and OOH posters that complement the campaign.
Art Direction: Braeden Meckelborg
